PopUp showcases are juggling jewelry and watches retail industry’s traditional rules and conventions. Here today, gone tomorrow: a new cost effective acquisition channel to reach and engage with consumers. Today creating and developing a jewellery or watch brand is extremely difficult, expensive and time consuming in a saturated market. Great designs and nice stories are not […]
Pop Up showcases, it’s an all win situation for the brands and the smarter way to speed up the success of a brand. 1. Achieve multiple Goals. Pop Up showcase, also known as temporary showcase or flash showcase opens up a plethora of opportunities for brands. To test a new market or location, test your new collection […]
A third of new jewellery and watch brands could be pop-ups in 2018… With the economic downtown, the jewellery and watch industry are rethinking their marketing strategy and need alternative ways to quickly drive their brand, build customer relationships, attract millennials and ultimately, increase sales. As a result, pop-up showcases is becoming one of the […]
When it comes to pop up showcase, location is everything! Even the most convincing jewelry brand or collection won’t brew, if the spot is shady. Pop-up showcases can serve many purposes, from generating sales, to raising brand awareness. Deciding why you’re opening a pop-up will help you determine the best location. The more specific you […]
Millennials are tacking over the luxury market and reaching them is critical for your business. Understanding the rise of millennial consumers and what do millennials want from luxury jewelry and watches is becoming increasingly important for retailers and brands. Millennials are very different from their parents in how they regard luxury and capturing the […]
